Privacy Policy

This notice, dated as of February 1, 2025, sets forth the Privacy Policy for Happy LLC. Dba My Storied Life (“MSL”). 

This Privacy Policy (“Policy”) discloses the privacy practices for: (i) MSL and (ii) its website located at www.my-storied-life.com and any MSL website accessed through www.my-storied-life.com or app.my-storied-life.com (collectively, the “Websites”). MSL, in connection with its Websites’ service provider, is committed to protecting your privacy online. Please read the information below to learn our policies regarding your use of our Websites. 

YOU ACKNOWLEDGE THAT THIS POLICY IS PART OF THE WEBSITES’ TERMS OF USE, AND BY ACCESSING OR USING THE WEBSITES, YOU AGREE TO BE BOUND BY THE POLICY. IF YOU DO NOT WISH TO BE BOUND BY THE POLICY, PLEASE EXIT THE WEBSITES NOW. YOUR REMEDY FOR DISSATISFACTION WITH OUR POLICY OR THE SERVICES PROVIDED ON OR THROUGH THE WEBSITES, IS TO STOP USING THE WEBSITES. YOUR AGREEMENT WITH US REGARDING COMPLIANCE WITH THE POLICY BECOMES EFFECTIVE IMMEDIATELY UPON COMMENCEMENT OF YOUR USE OF THE WEBSITES. 

TYPES OF INFORMATION COLLECTED. 

In operating the Websites, we DO NOT collect any personally identifiable information (“PII”) from you unless you provide it to us. PII refers to information that lets us know the specifics of who you are, for example your first and last name or e-mail address. Rest assured that we do not share any PII with anyone. However, this policy is subject to change without notice and we encourage you to periodically check our Policy statement. Notwithstanding anything to the contrary above, we may retrieve and/or disclose PII about a user: (1) if compelled by law, or (2) in response to a request from a law enforcement official in connection with a court proceeding. 

Non-personally identifiable information, including de-identified data, (“Non-PII”) refers to information that does not by itself identify a specific individual. For example, we may gather certain general information about you based upon your use of the services on the Websites. Such information helps improve the services and analysis that we provide and helps us develop new products. We use also Non-PII to enhance the smooth operation of the Websites, statistically analyze the Websites’ use, improve our service offerings, and customize the Websites’ content. This information may be compiled and analyzed on both an individual and an aggregate basis. This information may include the Uniform Resource Locator (“URL”) that you just came from, which URL you next go to, what browser you are using, and/or your Internet Protocol (“IP”) address. A URL is the global address of documents and other resources on the World Wide Web (“Web”). An IP address is an identifier for a computer or device on a Transmission Control Protocol/Internet Protocol (“TCP/IP”) network, such as the Web. Networks like the Web use the TCP/IP protocol to route information based on the IP address of the destination. In other words, an IP address is a number that is automatically assigned to your computer whenever you are surfing the Web or allowing Web servers to locate and identify your computer. Computers require IP addresses in order for users to communicate on the Internet. 

GENERAL TERMS 

MSL will not give, sell, rent or exchange your PII with anyone else without your prior consent except as compelled by law (see below). You can be assured that when we collect PII from you, we will never use it for any marketing purposes. You may also turn off cookies in your browser. For more information on what a “cookie” is and how it works, please see below. 

We reserve the right to change this Policy at any time and from time to time. Such changes, modifications, additions, or deletions shall be effective immediately upon notice thereof, which may be given by issuing an e-mail to the e-mail address that you listed when registering or by posting the revised Policy on this page. You acknowledge and agree that it is your responsibility to review this Policy periodically, and be aware of any modifications. Your continued use of the Websites after any such modification will constitute your: (a) acknowledgment and understanding of any modified Policy; and (b) agreement to abide and be bound by any modified Policy. 

PRIVACY POLICIES OF THIRD-PARTY SITES 

As a public service, we may maintain links to other Web sites. Except as otherwise discussed in this Policy, this document only addresses the use and disclosure of information we collect from you. Other sites accessible through the Websites have their own privacy policies and data collection, use, and disclosure practices. For more information on this topic, please consult each specific site’s privacy policy. You acknowledge and agree that we are not responsible for the policies or practices of third parties. 

SECURITY OF INFORMATION 

At our Websites, you can be assured that your information is secure, consistent with current industry standards. The importance of security for all information associated with our users is of utmost concern to us. We use a variety of security technologies and procedures to help protect your information from unauthorized access, use, or disclosure. We use unique username and password for secured access password and all financial transactions are encrypted using the Secure Socket Layer (SSL) 256-bit encryption protocol and password/login, which prevents unauthorized parties from viewing such information when it is transmitted. 

We review these security measures from time to time and evaluate new technologies or approaches that would further enhance the security measures currently in place. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we conscientiously strive to protect your information, you acknowledge that: (a) there are security and privacy limitations of the Internet that are beyond our control; (b) the security, integrity, and privacy of any and all information and data exchanged between you and us through these Websites cannot be guaranteed; and (c) it is possible that any such information and data may be viewed or tampered with while in transit by a third party. 

COOKIES 

When you use our Websites, we will store a cookie on your computer’s Web browser (if your Web browser permits) in order to authorize access to our private content and to facilitate and customize your use of the Websites. A “cookie” is a small data text file that can be placed in your browser to enable a server to recognize you each time you visit our websites. Cookies are necessary for our websites and other websites to provide individualized services. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies themselves do not contain any PII, nor does Happy LLC use cookies to collect PII. We only use non-persistent session cookies to collect and confirm login information. Once you leave the Websites or close your web browser, the cookie is destroyed. 

DATA PRIVACY

In the realm of business solutions, MSL stands as a beacon integrity, assuring our clients that we operate without capturing or storing any data, thereby upholding the sanctity of privacy and trust in our engagements. (Learn more) about our steadfast data privacy principles.

 

In the domain of business-to-business solutions, MSL is committed to leading with unwavering integrity and transparency. Our operations are meticulously designed to ensure that we do not capture or store any data, thus safeguarding the confidentiality and trust placed in us by our esteemed clients. This principled approach underscores our dedication to maintaining the highest standards of privacy and data protection in all our engagements. We invite you to (discover more) about our robust data privacy framework and practices.

 

DATA PRIVACY OVERVIEW

At MSL, we recognize the paramount importance of data privacy and security in the digital age, especially within the B2B sector where trust and confidentiality form the bedrock of partnerships. Our commitment to data privacy is not merely a compliance checkbox but a core element of our business ethos. As pioneers in leveraging advanced eye-tracking technology and AI/ML models to refine and revolutionize user experiences, we uphold an uncompromising stance on protecting privacy and ensuring data security. This dedication is woven into the fabric of our operations, from product development to client engagements, reflecting our resolve to not only meet but exceed global data protection standards. Our Data Privacy Policy, detailed herein, outlines our practices and principles, affirming our commitment to transparency, accountability, and respect for the privacy of the data entrusted to us by our clients.

 

SCOPE OF DATA PROCESSING

MSL operates on the cutting edge of technology, harnessing the power of eye-tracking data and artificial intelligence to deliver insights and enhancements in real-time user experiences. Central to our innovation is the assurance that our methodologies are designed to function without capturing or storing personal or sensitive data. Our processing activities are confined to the analysis of anonymized, aggregated data points, sufficient to derive meaningful insights without compromising individual privacy. This approach enables us to provide our clients with unparalleled solutions in enhancing user engagement and satisfaction while steadfastly guarding against any infringement on privacy.

 

PURPOSE OF DATA PROCESSING

The core objective of our data processing activities is to empower businesses with the tools to understand and improve user interactions with their digital assets. By analyzing how users engage with various interfaces, we offer actionable insights that drive optimization strategies for comfort, attention, health, performance, and personalized experiences. These insights are delivered through our sophisticated SDK, designed to operate seamlessly at the edge (on-device), ensuring that data analysis respects user privacy by design and by default.

 

In every facet of our data processing, the guiding principle is the enhancement of user experience without the collection of personal information. Our technology is built to discern patterns and trends that inform better design and interaction strategies, thus contributing to the creation of more intuitive and user-friendly digital environments. This commitment extends beyond the technical to encompass a comprehensive understanding of the ethical implications of data use, ensuring that MSL remains a trusted partner in the B2B ecosystem.

 

LEGAL FRAMEWORK AND COMPLIANCE

At MSL, our operations are meticulously aligned with international legal standards and best practices in data protection and privacy. We are steadfast in our commitment to the General Data Protection Regulation (GDPR) in the European Union, the California Consumer Privacy Act (CCPA) in the United States, and other applicable data protection laws globally. This unwavering adherence ensures that our business practices not only comply with but also anticipate the requirements of a rapidly evolving legal landscape.

 

COMPLIANCE STRATEGY

Our legal team, in close collaboration with data protection officers, is charged with the continuous monitoring and assessment of our compliance framework. This includes conducting regular audits, revising data handling procedures, and updating our privacy policies in response to legislative changes and technological advancements. We engage in proactive dialogue with regulatory bodies to ensure our practices remain at the forefront of legal and ethical standards.

 

CLIENT ASSURANCE

For our business clients, this commitment translates into a guarantee that our solutions are designed and operated within a legal framework that respects and protects the privacy and security of data. We provide transparent documentation of our compliance measures, offering peace of mind that our engagements uphold the highest legal standards.

 

DATA SECURITY MEASURES

Understanding the critical importance of data security in the digital age, MSL employs a comprehensive suite of advanced security measures to protect against unauthorized access, alteration, loss, or destruction of any data.

 

ADVANCED SECURITY TECHNOLOGIES

Our security infrastructure incorporates state-of-the-art encryption, secure data storage solutions, and rigorous access controls to ensure that data remains confidential and intact. We employ continuous monitoring and real-time threat detection systems to identify and mitigate potential security breaches before they can impact our clients or their data.

 

EMPLOYEE TRAINIGN AND AWARENESS

Recognizing that technology alone is insufficient to guarantee data security, we invest heavily in employee training and awareness programs. Our staff is regularly educated on the latest data protection practices, security protocols, and ethical guidelines to ensure they are equipped to maintain the integrity of our client’s data.

BUSINESS CLIENT DATA RIGHTS

MSL acknowledges and respects the rights of our business clients in relation to their data. This includes the right to access, correct, delete, or transfer data processed by MSL. We provide clear mechanisms for clients to exercise these rights, ensuring transparency and ease of access.

 

EXERCISING DATA RIGHTS

Clients wishing to exercise their data rights can do so by contacting our data protection officer directly. Our policies and procedures are designed to respond promptly and effectively to such requests, ensuring client satisfaction and compliance with legal obligations.

ACCOUNTABILITY AND GOVERNANCE

MSL is committed to maintaining a robust governance structure that emphasizes accountability in our data privacy practices.

 

DATA PROTECTION OFFICER (DPO)

Our DPO oversees all aspects of our data privacy and protection strategy, ensuring compliance with international laws and regulations. This role includes regular reporting to senior management, conducting privacy impact assessments, and acting as a point of contact for regulatory authorities.

 

GOVERNANCE POLICIES

Our governance policies detail the responsibilities of our employees, management, and third-party service providers in relation to data protection. We conduct regular reviews of these policies to ensure they reflect current best practices and legal requirements.

 

TRANSPARENCY AND REPORTING

MSL is committed to transparency in our data governance practices. We regularly publish reports on our privacy practices, incidents (should they occur), and our ongoing efforts to enhance data security and privacy.

 

ENGAGEMENT AND DISCLOSURE PRINCIPLES

PRINCIPLES OF ENGAGEMENT

At MSL, our client engagements are governed by principles of transparency, integrity, and mutual respect. We believe in establishing clear expectations and maintaining open lines of communication with our clients. This approach ensures that all parties are informed and aligned on the use of our technology and the data it processes.

 

DISCLOSURE POLICIES

MSL is committed to upholding the highest standards of data privacy and has established stringent policies to govern the disclosure of information. These policies dictate that:

• No Unauthorized Disclosure: We do not sell, rent, or lease client data to third parties. Any sharing of information is strictly limited to what is necessary to provide our services and is carried out with full client knowledge and consent.
• Legal and Regulatory Compliance: In certain circumstances, MSL may be required to disclose information in response to lawful requests by public authorities, including meeting national security or law enforcement requirements. Such disclosures are conducted in compliance with applicable laws and regulations, ensuring that client rights and privacy are respected.
• Partner and Vendor Engagement: When engaging with partners and vendors, MSL ensures that these entities adhere to similar standards of data protection and privacy. Agreements and contracts incorporate strict data handling and confidentiality clauses, aligning external practices with our internal standards.

UPDATES AND COMMUNICATION

POLICY UPDATES

MSL acknowledges the dynamic nature of data privacy laws and technological advancements. Our data privacy policies and practices are regularly reviewed and updated to reflect these changes. When updates are made, they are designed to enhance privacy protections and align with evolving legal standards and best practices.

 

COMMUNICATION STRATEGY

• Direct Notification: Clients and users will be notified of significant updates to our data privacy policies through direct communication channels, such as email or service notifications, ensuring they are immediately informed of changes that may affect them.
• Transparency Reports: MSL commits to publishing transparency reports, detailing our data handling practices, any requests for data disclosure received from legal authorities, and our responses to such requests. These reports aim to provide a clear and honest overview of our engagement in data privacy and protection matters.
• Feedback and Inquiries: We actively encourage feedback and inquiries regarding our data privacy practices. A dedicated section on our website allows clients and users to submit questions, seek clarifications, and provide feedback. This feedback loop is crucial for continuous improvement and client satisfaction.